THE SHORT HISTORY OF
CONVERSATIONAL STRATEGY
Covid and a couple of conversational use cases with traction triggered countless platforms, applications, and services, along with a minefield of personnel, training, and organisational problems too. Enterprises all wanted automated conversation, but didn’t know how.
SO WHY CHOOSE TCC
Most “Digital Strategy” is of the “Research, Write, Vaguely Remember” variety, Little-read strategies sit on a server somewhere, gathering digital dust. Call us weird but TCC wants its strategies to actually happen. That’s why we’ll bring a full strategy to our kick off meeting, because it’s easier to rewrite than create from scratch. That’s why every multi-app strategy we create comes with a “vanguard” app, a high-impact, low-cost, conversational application that leads the overall thesis of the strategy, along with the roadmap to build it at startup speed. And finally, we center all our work on the believability and relatability of empathic technology, which makes applications more understanding, and more like us.
CLIENTS
PRIVATE SECTOR
Enlightened, listed enterprises across many business sectors, which demonstrate their commitment to the common good through their core products and services.
NON-PROFIT SECTOR
Large non-profits which play a clear and tangible role in improving public health, and welfare, protecting the most vulnerable. Major medical charities with important public service messaging. Community non-profits large enough to benefit from scalable M-Tech solutions.
THE PUBLIC SECTOR
For many people, The Public Sector is the economy. But the price of Covid has put Public Sectors in many countries in danger of even more cuts. More than ever, the potential user loyalty boost and cost-saving efficiencies that Empathic Technology can offer should be explored, planned, piloted and implemented.
OUR PRACTICE
"IT'S ALWAYS EASIER TO REWRITE"
Our head consultant, Simon Gornick, used to write screenplays, a skill which turns out to be incredibly useful in this sector. “Usually, only a few sequences of the first draft make it into the final cut of a Hollywood movie. But even if none of it makes the final cut, the first draft is still a critical first stage in the process”. The reason is simple, and a classic rule of thumb for screenwriters since the dawn of the talkie. “It’s always easier to rewrite”.
ACTION STRATEGY
Each framework contains what we believe to be must-have formats for a successful implementation and rollout of an an empathic conversational strategy. These are presented along a timeline, covering everything from budget, to impact hires, team training, format development, target audience research and sample conversations.
The heart and soul of the “Action Strategy” is that it ends with actually, literally, “doing something”.
PROJECTS
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BUILD YOUR FIRST APP
IN SIX MONTHS
We’ll zero-in on a low-cost, high-impact conversation app that can be cranked out and tested with live users within six months.
We call it the “Vanguard”.
The Vanguard represents the promise of the full strategy. It’s the proof that you mean business, and gives you a sense of what machine conversation can do for your users.
TO REBUILD PUBLIC TRUST
GOVERNMENT NEEDS SOMETHING
GOVERNMENTS RARELY HAVE
IMAGINATION.
SIMON GORNICK
TECH
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